For every $1 spent on marketing, Brand USA adds $25 to U.S. economy.
Brand USA is the highly successful public-private partnership formed under the bipartisan Travel Promotion Act of 2009, charged with promoting the U.S. as a destination to global travelers. In 2019, the year-end funding agreement included language to renew Brand USA through 2027, ensuring this program continues to deliver for all of America.
Hundreds of U.S. communities, large and small, benefit from Brand USA’s work to enhance our image abroad. The program’s marketing efforts—which operate at no cost to taxpayers—continues to bring in billions of dollars in visitor spending, which strengthens our country’s trade balance and supports tens of thousands of jobs.
U.S. Travel is dedicated to preserving Brand USA, and ensuring that U.S. leaders continue to recognize the organization’s value to our nation’s economy.
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Passage of Omnibus Spending Bill Includes $250 Million for Brand USA, America’s Destination Marketing Organization
March 11, 2022
U.S. Travel Association President and CEO Roger Dow issued a statement on the full Senate passage of the $1.5 trillion omnibus spending bill, which includes the Restoring Brand USA Act to provide $250 million in relief funding to the United States’ destination marketing organization.
U.S. Travel Applauds Brand USA Bill Committee Passage
November 17, 2021
U.S. Travel Association Executive Vice President of Public Affairs and Policy Tori Emerson Barnes issued the following statement on the U.S. House Committee on Energy and Commerce passing the Restoring Brand USA Act (H.R. 4594).
U.S. Travel Welcomes Return of International Inbound Travel
November 04, 2021
At air, land and sea ports of entry, and across destinations nationwide, the U.S. travel industry will welcome all vaccinated international visitors back to the United States after 19 months of pandemic-related border restrictions beginning Monday (November 8), a long-awaited milestone that marks the rebuilding of international inbound travel.
U.S. Travel Association Executive Vice President of Public Affairs and Policy Tori Emerson Barnes issued a statement on the U.S. House Subcommittee on Consumer Protection and Commerce’s hearing on “Investing in American Jobs: Legislation to Strengthen Manufacturing and Competitiveness,” which included the bipartisan Restoring Brand USA Act (H.R. 4594).
A years-long advocacy effort joined by voices from every corner of the country culminated Thursday with congressional renewal of Brand USA.
U.S. Travel Association President and CEO Roger Dow issued the following statement:
U.S. Travel Association President and CEO Roger Dow issued the following statement on House Energy and Commerce Committee passage of legislation to reauthorize Brand USA.
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