Response: UK Government to Ask Companies to Cut Marketing – Adweek

July 1, 2022
“The sales of a brand are like the height at which an airplane flies. Advertising spend is like its engines: while the engines are running, everything is fine, but, when the engines stop, the descent eventually starts.” This is a well-known paragraph written in 1989 by Simon Broadbent in The Advertising Budget: The Advertiser’s Guide to Budget Determination.
To Read the Full Story Become an Adweek+ Subscriber
View Subscription Options
Already a member? Sign in
Stephen is Adweek’s Europe bureau chief based in Glasgow.
Adweek is the leading source of news and insight serving the brand marketing ecosystem.

source

Be the first to comment

Leave a Reply

Your email address will not be published.


*