Sports' TV dominance at new heights in 2021 – Sports Business Journal

You will be able to share this link with anyone and everyone, even on social media.
* Please fill out the form below in order to receive your shareable link.

Sports in 2021 dominated the most-watched telecasts in the U.S. like never before, accounting for 95 of the top 100 programs. That figure is up from 92 two years ago and a significant increase from just 75 last year, in which political programming cut into sports’ overall dominance.
 
Among those 95 sports telecasts in 2021, 75 were NFL games — Tom Brady and the Tampa Bay Buccaneers accounted for 11 of those, including five of the top 15 — and 11 were from the Tokyo Olympics; the 2016 Rio Games had 14 of the top 100.
The remainder of this year’s sports telecasts in the top 100 came from seven college football games and two from the NCAA men’s March Madness. The NBA Finals, Kentucky Derby and World Series were outside the top 100 for the second straight year.
In 2020, the NFL accounted for 72 of the top 100, and 78 of the top 100 in 2019. Beyond sports, only one scripted TV show cracked the 2021 list — CBS’s “The Equalizer” — and that was only due to its coveted post-Super Bowl spot (a slot already allotted to the Beijing Olympics in 2022). Last year was the first time that no scripted shows cracked the top 100. Perhaps the most noticeable drop-off from the top 100 were awards shows. For the first time, there was no presence for the Oscars, Grammys, Emmys or Golden Globes.
Pressure intensifies on Paulson; NYCFC's challenging "home" playoff schedule; Timo Lumme departs IOC and the Eck signs off
SBJ I Factor presented by Allied Sports: With Renee Washington of USA Track & Field This episode features Renee Washington, chief operating officer for USA Track & Field, talking with SBJ’s Abe Madkour about her leadership style, what she looks for in a new hire, and how her career was influenced by spending 10 years as a stay-at-home mom. Washington is a member of SBJ’s Game Changers class of 2017.
Trajektory is built by former industry leaders and is changing the way organizations value and report on their sponsorship assets. Alex Kerr (Trajektory) and Kaitlin Donahoe (Pittsburgh Penguins) call out how inefficient and ineffective the current sponsorship reporting process is, and how to make a change that will help save time, grow revenue, and improve client relationships. For more information go to trajektory.com.

Shareable URL copied to clipboard!
https://www.sportsbusinessjournal.com/Journal/Issues/2022/01/10/Upfront/Ratings.aspx
Sorry, something went wrong with the copy but here is the link for you.
https://www.sportsbusinessjournal.com/Journal/Issues/2022/01/10/Upfront/Ratings.aspx
Register for a free SBJ account to unlock one extra article per month.

© 2022 Leaders Group. All rights reserved.The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group.
© 2022 Leaders Group. All rights reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group.
Already a subscriber? Click below to sign in.
Upgrade your subscription to get all the news you need:
Adding SBJ weekly content will give you the comprehensive view of sports business with:
Already a subscriber? Click below to sign in.
Upgrade your subscription to get all the news you need:
Adding SBJ daily content will give you the comprehensive view of sports business with:

source

Be the first to comment

Leave a Reply

Your email address will not be published.


*