The editors at Solutions Review have compiled a list of the best digital marketing courses and training programs professionals and beginners alike can benefit from.
The world of digital marketing is constantly evolving in response to emerging trends, technologies, and customer behaviors, which means companies across industries need to keep their marketing team as thoroughly educated as possible. With the right digital marketing training courses, a team of professional (or beginner) marketers can equip themselves with the skills they need to succeed and thrive in a range of marketing specialties and toolsets. However, there are so many marketing courses available online that identifying the best ones can be a challenge.
With that in mind, our editors have compiled a list of the best digital marketing training courses available across various online learning platforms known for their reputation and success. For ease of access, we have included these courses in alphabetical order.
Description: Aimed at those with no experience, this comprehensive beginner-level learning program offered by the University of Illinois at Urbana-Champaign and includes six different courses that collectively cover marketing analytics, social media marketing, digital media formats, and industry-essential tools. Pre-recorded videos and reading materials lead students along with the courses, while quizzes and a major project act as goal points throughout the four-to-six-week curriculum. Students can even take advantage of a seven-day free trial to see if the program is for them.
Platform: Digital Marketing Academy of Canada
Description: This course is focused on providing its students with real-world applications and tools for marketers of all experience levels. Topics covered include managing social media campaigns across platforms, understanding SEO, delivering memorable user experiences, and utilizing tools like big data, AI, chatbots, content marketing, and more. The course consists of over twenty hours of material divided across sixteen modules for digital and social media marketing, multiple quizzes, and a final assignment. Students will also have access to a dedicated Success Coach who can provide additional support during the course.
Platform: Digital Marketing Academy of Canada
Description: Facebook and Instagram are two of the most significant social media platforms and have an active user base that’s approaching three billion. With this part-time, entry-level, and online course, marketers of all experience levels can fine-tune their skills and become experts in creating Facebook and Instagram-specific marketing strategies, defining social media marketing goals, monitoring campaign performance and analytics, running ad campaigns, and more. The course consists of five lessons and two quizzes and uses a self-paced structure so students can complete the course on their terms.
Platform: Digital Marketing Institute
Description: This course is a part-time, two-year program designed to help experienced marketing and business professionals, managers, owners, and entrepreneurs become true authorities in their field. The digital marketing course is split into two major parts. Part I of the program is sixty weeks in length, covers ninety hours of material, including video seminars and downloadable slides, and ends with two 5,000 word assignments. Part 2 is a 52-week program supported by mentors in the field, culminating in a 15,000-word thesis.
Course Title: Google Analytics Academy
Platform: Google Analytics
Description: This analytics course aims to help newcomers find their footing in the digital world by equipping them with a general knowledge of marketing analytics. The program is free, four to six hours in length, and concludes with a seventy-question final examination. Learners can expect to walk away from these lessons with a general understanding of marketing know-how that will help them find their place in the industry. A Google Academy for Ads account is required to complete the course.
Platform: HubSpot Academy
Description: HubSpot Academy is a widespread resource for digital marketers of all skill levels. There are a total of twenty-two certifications available through Hubspot Academy (with more added and updated as the market changes) with multiple lessons in each category. The entire Hubspot Academy collection is free, but external paid-for tools are required for some advanced courses. A plethora of courses of all sizes and lengths are also available for the specific needs of digital marketers from all levels of expertise and demands.
Platform: LinkedIn Learning
Description: With eleven courses taught by experienced marketing experts, this comprehensive learning path covers all of the fundamentals a marketer needs to find their footing in the industry and kickstart their career. Topics covered include Google Analytics, SEO, Google Ads, content marketing, social media marketing, Facebook marketing, Instagram marketing, graphic design, email marketing, and more. In addition to the hours of video material, these courses also include hands-on training tools.
Platform: LinkedIn Learning
Description: Alexander’s course is intended for digital marketing newcomers and primarily focuses on business strategy, marketing campaigns, and the tools marketers need to connect with their target audiences. Learners can expect to learn about SEO best practices, social media content promotion, video advertising, email marketing tools, affiliate marketing networks, content creation, and more.
Course Title: Digital Marketing Specialist Master’s Program
Description: An all-in-one learning service intended to guide marketers from newcomers to experts in the field of digital marketing. The course is meant to be completed over roughly six months, at about ten hours a week. Instructors will guide students through an advanced education on digital marketing and cover significant topics like content marketing, SEO, social media, analytics, and pay-per-click (PPC) advertising. Planning, managing, and executing campaigns is the primary goal of this lengthy, in-detail curriculum. Students who enroll and complete the program will be equipped with thorough marketing education and a Master’s Certificate.
Description: A full-length learning experience aiming at those looking to pursue a career in digital marketing after a college education. While the course focuses on platform-specific skills and practice, learners will also come away with a firm understanding of the broader digital marketing ecosystem and the trends that define it. Topics covered include everything from foundational marketing tools to SEO, analytics, content strategy, and more. Udacity also offers a self-study model of this Digital Marketing Nanodegree program for those looking to engage with the program on a more adjustable schedule.
Description: This is a bundle of 23 courses by Udemy that focus on many aspects integral to digital marketing. With a focus on social media, this class focuses on the modern scope of marketing and its applications across business forms. The bundle includes a wide range of on-demand video content, articles, and resources covering subjects like branding, content marketing, website creation, Facebook marketing, SEO, Google, social media marketing, and more.
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