4 minute read
After two extremely challenging years, especially for some members of the business realm, we are all hoping to witness economic recovery and improvement in 2022. The topic many eMarketers are concerned about is can digital marketing provide enough opportunities for marketing strategies and be resistant enough to the business conditions full of uncertainties, with hardly predictable outcomes.
Being a plan of action that depends on devices with a network connection and online marketing channels, digital marketing has to create content that is easy to watch and possesses a certain value for the final user. According to digital marketing statistics, over 57% of the world population is present on social media with average usage of 2 and a half hours per day. It seems there are billions of people willing to consume digital marketing content. The quintessence is to find a recipe that works and create content worthy of their attention and engagement.
Canadians and digital marketing
Judging by the numbers, Canadians fully embraced online life. Over 92% are using the Internet for a living, work, education, hobbies, and entertainment.
Canada has over 35 million internet users, and 84% of these users like to purchase products and services online. A prediction, interesting from the digital marketing point of view, says that in 2022 the average internet usage in Canada will rise even more. It’s expected that over 50% of internet users in Canada will spend more than 10 hours weekly consuming online content.
Job opportunity-wise these are the best moments for the marketing profession. Most companies in Canada want digital marketing to be either a part or an essence of their promotional strategy. Some companies choose to assemble their marketing team, while others prefer to outsource it to a digital marketing agency. One way or another, the Canadian job market is full of work openings for online marketing experts.
Digital marketing trends in Canada
Even though online marketing doesn’t have a very long history, its recent evolution substantially changed the way online businesses interact with customers. Social media platforms never stop their work on replacing traditional marketing sources, to meet users’ needs. Meanwhile, digital and other companies are trying to incorporate the latest marketing trends and create effective marketing campaigns.
Here are a few most recent digital marketing strategies, presently trending in Canada.
A recent survey reviled that online users have a lot of appreciation for businesses that take their age and location as the main information for their marketing messages. Also, most people like to be identified as a person, not a data or one of many customers. Understanding the main characteristics of the targeted audience and incorporating these findings into marketing strategy creates a solid ground for a very successful personalized marketing campaign.
SEO Link Building
As many Canadians spend a lot of time on the Internet, in 2022, companies should try boosting their online presence and include link building into their digital marketing plans. However, acquiring backlinks from reputable websites is not that easy, so the solution could be to find a Link Building Company in Canada experienced in creating a tactic for SEO improvement. Effective SEO techniques will drive more organic traffic to the website, also bring more sales and leads, and therefore better business results.
Both older and younger generations love short videos. It’s easy to watch and understand their content. The biggest social media platforms all have short forms as an option for video consummation. It is also relatively easy to make one and what is also very important, with good ideas and creativity, it can be done with a small budget too.
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Todayville Content Team works with a wide variety of clients to develop compelling content solutions. Our experienced team develops strategic campaigns that use video and storytelling, digital advertising and social media to help our clients position and distinguish themselves in the market.
Published on October 3, 2022
After 18 years of hard work, the time has finally come. You’re graduating from high school and headed to college. It’s one of the most exciting times in your life, so you want to make sure you choose the right school. No doubt the USA is known for its stellar learning institutions, but did you know that Canada is also home to excellent schools as well? Canada is often considered to be one of the best places to obtain a college degree. However, a quality education experience isn’t all that Canada can offer you.
Starting off with the financial aspect of things, many often opt to go to college out of state solely for cheaper tuition costs. Compared to the average price of college in the U.S., the costs are far lower in Canada. In some cases, the costs are cut in half and this applies to private schools as well. Granted, you’re still going to be financing for your education, so you’ll need a way to pay for it. There are plenty of ways to pay for a college education regardless of where you choose to study. If you’re looking for the quickest way to do it, then your best bet is to apply for a student loan.
Student loans provide students with the funding they need to pay for the tuition as well as any school supplies they need. However, this process is a little different from how it works in the U.S. You’ll apply for this loan at the Canada Student Loan Program (CSLP) or Canada Student Grants Program (GSGP). You can’t ask for a specific amount on the loan itself. How much you get will be a pre-determined amount that’s based on a few things. Some of these factors include your income or your family’s income and the cost of tuition. Make sure to research what else is going to be taken into account, so you can get a rough estimate.
You know how people often have to fight their way through competition to get accepted into some colleges? In Canada, you won’t have to worry about that issue. Canada is known for its amazing education system, and this is one of the most notable benefits. Not having a lot of competition, or any at all, makes it so easy for aspiring students to get the education they need, so they can excel in their life and career. In the U.S., getting into a certain college, like Harvard for example, isn’t exactly the easiest thing to accomplish. Some people have to rely on letters of recommendation from already established professionals or connection to even be considered. Canada seeks out pure academic performance.
Aside from living in a beautiful country, you’re also privy to Canadian amenities. Affordable healthcare, lower cost of living, and even low crime rates are to name a few. There are plenty of areas such as Vancouver, Toronto, Calgary, and Montreal you can live in. But as with any type of move, you want to research each area thoroughly before you can come to a decision.
Another key factor that Canada is well-known for is the amount of job opportunities students have. Students, in particular, actually have an advantage thanks to a post-graduate work permit (PGWP). This special permit is what lets students acquire the work experience they need in their career. It’s also what allows you to stay in the country, and work a full-time job at that, once you’ve verified you have a diploma, degree, or another form of certification. However, there are a few things you need to know first. For one thing, you can only apply for this permit once in their lifetime. You must first show proof of residence or you’ve left Canada. Then, you have to show that you’ve graduated from one of the designated learning institutions. You must also be registered as a full-time student, and have at least eight months that leads up to your degree. You’ll also need to receive your transcript from the aforementioned institutions that verifies you’ve met the requirements.
It’s possible to be considered ineligible for this permit as well. Here’s a list of what can make you ineligible for a post-graduate work permit in Canada:
Received the Global Affairs of Canada (GAC)
Received the permit before
Were a part of the Canada-China Scholar's Exchange Program
Got an Equal Opportunity Scholarship
Completed most of your credentials from distance learning
Completed a program that wasn't at one of the designated learning institutions in Canada
Even if you’ve managed to complete a program outside of the DLIs, you can still make yourself eligible by going to one. Sure, it will take time, but it’s more than worth the effort if you can procure a place in Canada.
Published on September 29, 2022
When it comes to sports betting in Canada, there are a few things you need to understand to be successful. First and foremost, you need to know the odds. The odds are the most crucial factor in sports betting, as they will determine how much you can win or lose on any given bet. You can also learn about comprehensive Ontario sports betting sites and pick the best platforms to start your sports betting journey.
There are two types of odds in sports betting: decimal and fractional. Decimal odds are the most common type of odds used in Canada, and they represent the amount of money you will receive for every $1 you bet. For example, if the decimal odds are 2.00, you will receive $2 for every $1 you bet.
On the other hand, Fractional odds represent the amount of money you will win for every $100 you bet. So, if the fractional odds are 3/1, you will win $300 for every $100 you bet.
It is important to note that the higher the odds, the more risk is involved in the bet. This means that while you can win more money by betting on high-odds games, there is also a greater chance that you will lose your entire stake.
Sports betting is a popular activity in Canada, with many people enjoying the chance to place a wager on their favorite teams and athletes. However, there are some essential things to remember before getting started with sports betting in Canada.
First and foremost, it’s important to remember that sports betting is a form of gambling. This means there is always the potential to lose money when placing a bet. As such, it’s essential only to bet what you can afford to lose.
It’s also important to know the different types of bets available. The most common type of bet is the straight bet, which involves picking who you think will win or lose a particular game or event. However, there are also more complex bets, such as parlays and props.
When placing a bet, it’s also essential to consider the odds. The odds represent the likelihood of a particular outcome occurring and can be expressed as fractions (e.g., 1/2) or decimals (e.g., 2). The higher the odds, the less likely work is to occur, but this also means that there is more potential for profit if the product does occur.
Finally, it’s worth noting that provincial governments in Canada regulate sports betting. This means that each province has rules and regulations regarding sports betting. As such, it’s essential to familiarize yourself with the regulations in your area before placing any bets.
There are many different types of sports betting available in Canada. The most common type is the single bet, which is a bet on one particular game or event. This can be a bet on the game’s outcome, the point spread, or the money line.
Another common type of sports bet is the parlay, which is a bet on two or more games or events. The payout for a parlay is usually much higher than for a single bet, but the odds of winning are also much lower.
The third type of sports bet is the teaser, similar to a parlay but with reduced odds. Teasers are often used in football betting and can be very profitable if done correctly.
Finally, there are also prop bets, which are bets on specific events that may occur during a game. These can be anything from who will score the first touchdown to how many yards a particular player will gain.
There is no one-size-fits-all answer to this question, as the best strategy for sports betting in Canada will vary depending on your individual goals and preferences. However, a few general tips can help you increase your chances of success when betting on sports.
First, it is essential to do your research before placing any bets. This means taking the time to learn about the teams and players involved in the game and the specific rules and regulations of the sport. The more information you have, the better equipped you will be to make informed decisions about your bets.
It is also essential to set a budget for your sports betting activities and stick to it. This will help you avoid chasing losses and getting into financial trouble. Only bet what you can afford to lose, and be prepared to walk away if things are not going your way.
Finally, using a reputable and trustworthy sports betting site is always a good idea. This will help ensure that your personal and financial information is safe and secure and that you are getting the best possible odds on your bets.
There are many benefits to sports betting in Canada. For one, it can be a great way to earn profit while watching your favorite game. With the correct picks, you can win big and walk away with a nice profit.
Another benefit of sports betting is that it adds excitement to watching sports. If you have money riding on the outcome of a game, you’re sure to be more invested in the action. This can make games more enjoyable to watch, even if your team isn’t playing.
Finally, sports betting can be a great way to socialize. If you bet with friends, you can enjoy friendly competition and banter. This can make watching sports even more fun.
There are a few different bonuses and promotions available for Canadian sports bettors. One popular bonus is the sign-up bonus, which is usually a match-up to a certain amount on your first deposit.
Another standard bonus is the reload bonus, which gives you a percentage back on subsequent deposits. There are also often promotions for specific events or games, such as enhanced odds or money back if your team loses by a certain margin.
Odds are the return you can expect on your bet based on the probability of an event occurring.
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